SpruceWhen P&G approached Raindrop with the challenge of launching their first ever outdoor brand, never did I think our campaign would feature the Baha Men, an army of party-hungry dogs, or Bunny the “talking” doodle. But when you launch a revolutionary, category disrupting, pet-friendly weed killer… a dog party just feels inevitable.
Spruce let the dogs out…
We partnered with the Baha Men to finally answer the question that has plagued lawn-owners for decades, with a new weed killer that’s safe for use around people and pets. The spot was used to launch the brand during the 2025 Super Bowl in southern markets where it was peak weed season.
If your dog could choose…
Here’s a sneak peak of our 2026 regional super bowl spot and continuation of our Spruce Let the Dogs Out campaign. If your dog could choose a weed and grass killer, you better believe they’d choose the one that lets them have their freedom.