GrunsBuilding a Category-Defining Brand from $0 to a $500M valuation in just 20 months
When Grüns approached us during their initial Seed funding round, they weren’t just looking for an agency—they were looking for a partner.
With a bold vision and a big opportunity ahead, they needed a proven team to help bring their brand to life from scratch.
We joined forces to do exactly that.
We created a brand that stood out, clearly communicated its value props, and connected with a wide, diverse audience. Plus, as a direct-to-consumer startup, performance wasn’t optional… it had to drive real, scalable results from day one.
The results speak for themselves. After a meteoric rise in the DtC space, Grüns launched nationally in Sprouts, Target, Walmart, and more in 2025. With brick-and-mortar expansion came a need for broader reach—so we supported with Television advertising and extended the brand’s impact even further with Spanish-language creative.
To bring more personality and approachability into the brand, we developed “Barry”—a lovable mascot that gave Grüns a playful edge without losing the premium feel of the “Enter the Grüns Zone” identity. As product lines expanded to include kids, we created a brand universe that spoke directly to health-conscious parents looking for a fun, effective way to help their kids eat their greens.
